Your Real Estate Investment Partner

At Principles REI, we specialize in revitalizing distressed properties through our seamless and integrated approach. Our mission is to create value for homeowners, investors, and communities -- turning challenges into opportunities that drive growth, stability, and neighborhood revitalization.

Looking for exclusive, off-market investment opportunities? Click 'Learn More' below to see how we can help you achieve your investment goals.
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Principles REI

Based in Atlanta, our team is dedicated to revitalizing one of America’s most historic cities and extending our impact throughout the Southwestern United States. With each investment, we aim to breathe new life into neighborhoods by focusing on distressed and undervalued properties that have untapped potential. Our approach prioritizes strong relationships and creating win-win scenarios for homeowners, investors, and the communities we serve.

At the heart of our mission is a commitment to sustainable neighborhood renewal. We work closely with strategic partners, industry experts, and local stakeholders to deliver results that benefit all parties involved. By combining our expertise in real estate acquisition, development, and management with a forward-thinking investment model, we’re transforming properties—and lives—one project at a time.

Whether you’re a homeowner seeking solutions, an investor looking for off-market opportunities, or a partner aligned with our vision, we’re excited to explore how we can work together to create lasting impact. Our goal is not just to invest in properties but to make meaningful contributions to the communities we’re a part of.
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Why Choose Us?

Vertically Integrated Solutions

We manage the entire investment process from acquisition to exit under one roof. Our integrated approach ensures that each step of the process is streamlined, thus mitigating risk and maximizing efficiency. With a single point of contact, you can focus on what you do best, while we take care of the complexities.

Creative Financing Expertise

Understanding and utilizing creative financing techniques can significantly enhance investment opportunities. We believe every obstacle is accompanied by a solution.
Subject To

Acquiring properties subject to existing financing. This strategy allows us to take over existing mortgages, providing sellers with relief and prospective buyers with favorable terms.

Seller Finance

Structuring deals where the seller acts as the lender. This approach can make transactions more flexible and accessible, especially in cases where traditional financing may not be available.

Diverse Exit Strategies

Our expertise is found in our ability to adapt to various market conditions and investment goals. We execute on a range of exit strategies.
Wholesale

Our wholesale strategy focuses on quickly assigning properties to other investors at a discounted price, creating fast and reliable returns. By identifying off-market opportunities, we secure properties at below-market value, which allows our partners to invest with minimal risk and capitalize on steady deal flow.

Fix & Flip

This strategy allows us to deliver significant returns by enhancing the property’s appeal, drawing from our expertise in property improvements, market timing, and buyer trends. Our team of experts manage the renovation process to ensure quality and cost-efficiency, turning distressed properties into desirable homes.

Novation

Our novation strategy involves partnering with homeowners to transfer contract obligations to a new buyer, which benefits all parties and maximizes property value. This unique approach generates attractive returns for investors by leveraging flexible, win-win agreements that keep sellers and new buyers satisfied.

Wholetail

Combining Wholesale with Retail, our Wholetail strategy involves purchasing a property, making minimal improvements, and listing it on the market at a near-retail price. This method captures more profit than wholesale, reduces renovation time and costs typical of a full flip, and offers a balanced and efficient profit margin for investors.

BRRRR

The BRRRR strategy -- Buy, Rehab, Rent, Refinance, and Repeat -- offers a powerful way to grow your real estate portfolio. By purchasing distressed properties, renovating to force value, renting them out, and refinancing to pull out equity, you can continually recycle your capital into new investments. This approach maximizes returns and accelerates wealth building with minimal initial investment. Fund a BRRRR deal with us and leverage our expertise to achieve substantial and sustained growth.

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What We Offer

Property Acquisition
We excel in identifying and acquiring off-market distressed properties. These properties are not listed on the traditional market, providing a unique opportunity to acquire valuable assets at a lower cost. Our extensive network and market expertise allow us to find hidden gems that others might overlook. By focusing on off-market deals, we ensure that our clients have access to exclusive opportunities that can lead to significant returns.
Wholesale Deals
Our wholesale strategy involves purchasing properties and then quickly reselling them to other investors at a competitive price. This approach allows investors to acquire properties below market value without the hassle of lengthy negotiations or extensive repairs. By facilitating these transactions, we help both sellers and buyers achieve their goals efficiently, providing liquidity to the market and enabling rapid portfolio growth for our clients.
Fix & Flip Projects
For investors looking to maximize their returns, our fix and flip services offer a lucrative opportunity. We manage the entire renovation process, from initial purchase to final sale. Our team of experienced contractors and project managers ensure that each property is transformed into a high-quality home, ready for the market. By focusing on strategic renovations and targeted improvements, we enhance the property’s value and ensuring a profitable sale.
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Exclusive Off-Market Investment Opportunities

Unlock exclusive investment opportunities by collaborating with our team! Whether it's expanding your portfolio, locating your next deal, or funding one of our projects, our streamlined processes allows you to focus on one thing: maximizing your returns.

Partner with us to capitalize on these hidden gems, and elevate your investment strategy with the confidence that comes from working with experienced professionals.
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